Born from an inspirational trip to Tokyo in 2003, Superdry is a unique urban outerwear and denim label that fuses Japanese graphics, vintage Americana and the finest British tailoring to produce clothing of impeccable quality and iconic modern aesthetic.
Superdry was founded in Cheltenham, UK, where Mitchell McCabe owner, Andrew Scawen also went to university and has grown to become an internationally recognised global brand, sold in countries.
Superdry’s core philosophy is to offer a unique product with unrivalled detailing at accessible prices. Superdry aims to create ‘future classic’ garments inspired by iconic silhouettes, pushing fits, fabrics and vintage washes whilst blending incredible branding and detailing uncommonly linked with clothing.
Superdry’s brand ethos is ‘quality, value and design’, something we at Mitchell McCabe firmly identifies with.